PinlistLocal Business Schema Generator
One location or a pasted list of branches: get a LocalBusiness JSON-LD block for each, ready to copy.
Example details are filled in. Replace them with yours; the code updates as you type.
More details (optional)
Copy the cells, header row included, and paste here. Columns: name, street, city, state, zip, phone, url, hours. Tabs or commas both work.
Paste it into the page's <head>, then check it in Google's Rich Results Test.
How it works
- Fill in or pasteOne location in the form, or rows straight from Google Sheets or Excel.
- Copy each blockEvery location gets its own LocalBusiness block with its address, phone, hours and map point.
- Paste and testPut each block on that location's page and run it through Google's Rich Results Test.
List format
The first row names the columns, in any order. Unknown columns are skipped. Paste up to 3 locations at a time.
| Column | Example |
|---|---|
| name | Example Bakery Downtown |
| street | 120 Main Street |
| city, state, zip | Springfield, IL, 62701 |
| country | US (the default) |
| phone, url | +1-217-555-0100, https://www.example.com/downtown |
| hours | Mo-Fr 08:00-17:00; Sa 09:00-14:00 |
| lat, lng | 39.7990, -89.6440 |
Where does each block go?
On the page for that location. A site with one page for every branch puts one block on each; a single "Locations" page can carry all of them.
Which fields matter most?
Google's local business guide asks for the name and address, and recommends phone, website, hours and the map point. Leave a field blank and it is left out of the code.
Do I need latitude and longitude?
They are recommended, not required. Copy them from your map listing: right-click the pin in Google Maps and click the numbers.