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Local Business Schema for a Shopify Store

If your Shopify store also has a shop people visit, make its LocalBusiness block below and paste it into a Custom Liquid section on your store-location page, or into the theme's head.

Example details are filled in. Replace them with yours; the code updates as you type.

Opening hours
Mon to Fri
Saturday
Sunday
More details (optional)
Your JSON-LD

Paste it into the page's <head>, then check it in Google's Rich Results Test.

Products and the shop are separate

Most Shopify themes already write Product and Organization markup. This block is different: it describes the physical shop, with its street address, hours and map point. A store that only sells online has no use for it.

Editing theme.liquid changes every page and is overwritten when you switch themes. A Custom Liquid section on one page is the smaller change.

Add the block in Shopify

  1. Copy the blockFill in your shop's details here and click Copy code.
  2. Add it to the location pageIn the theme editor, open your store-location or contact page, add a Custom Liquid section, and paste the block. To add it to every page, paste it before the closing head tag in theme.liquid instead.
  3. Save and testSave, then check the live page in Google's Rich Results Test.
Structured data helps search engines read your business details. It does not promise a ranking or a rich result; Google decides what it shows.

Questions

Will this conflict with my theme's Organization markup?

No. Organization describes the company; LocalBusiness describes a place customers visit. Keep the name the same in both.

I have several shops. What then?

Give each shop its own page and its own block. The multiple locations guide builds them from a list.

Do I keep the script tags in Custom Liquid?

Yes. Paste the block exactly as copied.

See the code