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LegalService Schema for Law Firms

A law firm's office uses the LegalService type, a kind of LocalBusiness. The block below is filled in for an example firm; change the details and copy yours.

Example details are filled in. Replace them with yours; the code updates as you type.

Opening hours
Mon to Fri
Saturday
Sunday
More details (optional)
Your JSON-LD

Paste it into the page's <head>, then check it in Google's Rich Results Test.

LegalService or Attorney?

schema.org has both, and marks Attorney as deprecated: LegalService is the more inclusive type. Use LegalService for the firm's office. A firm with offices in several cities gets one block per office, each on that office's page.

Practice areas, added by hand

This example firm is open 8:30 a.m. to 5:30 p.m. on weekdays and closed on weekends. To list its practice areas, add knowsAbout to the block:

{
  "knowsAbout": [
    "Estate planning",
    "Real estate law",
    "Family law"
  ]
}

Keep it to areas the firm really practices, written as on its own pages.

Structured data helps search engines read your business details. It does not promise a ranking or a rich result; Google decides what it shows.

Questions

Should each attorney have their own markup?

Attorneys are people, so a lawyer's profile page can describe them with the Person type. The office block stays LegalService.

Should a law firm add priceRange?

Only if it helps; many firms leave it out. Empty fields are left out of the generated code.

Where does the block go on a law firm's site?

On the page for that office: the home page of a one-office firm, or each office's own page.

See the code